Dukaan Alternatives in India (2026): 6 Platforms Compared on Price and Fees

The best Dukaan alternative depends on what you need next. For an India-first branded store with UPI, COD and GST invoices on every plan, look at BizzPocket (free to build; ₹1 one-time verification to go live). For a global app ecosystem, Shopify. For a cheap annual plan with zero transaction fees, Zoho Commerce. For payment links first, Instamojo.

Dukaan made it easy to put a catalogue online from a phone, and for many sellers it is still a fine starting point. People usually start looking for alternatives when the store has proved itself and the next questions are about fees, branding, checkout and support. This page compares six alternatives using prices taken from each company's own pricing page.

Why sellers look for a Dukaan alternative

The usual reasons are practical rather than dramatic:

• Pricing changes. Dukaan's paid plans are billed yearly, and the headline price is an offer against a much higher list price. Sellers want to know what renewal will cost.
• Fees on each order. Dukaan does not state its transaction fee on its pricing page; its FAQ asks the question but the answer was not shown when we checked. Sellers want this in writing before they scale.
• Checkout for Indian buyers. UPI, cash on delivery limits and GST invoices matter more as order volume grows.
• Support and stability. A store is your shop counter; sellers want a vendor they can reach in their own language.

None of this means Dukaan is wrong for you. It means you should compare like for like.

Dukaan alternatives at a glance

Prices below were checked on 15 Oct 2026 on each company's pricing page. They exclude GST unless the page says otherwise, and several include time-limited offers, so confirm before you buy.

Platform	Entry paid price	Transaction / platform fee	COD and UPI	Source
Dukaan	Starter ₹2,500/year (offer; list price ₹14,399/year)	Not stated on pricing page	COD listed on Starter	mydukaan.io/pricing
BizzPocket	Starter: Free to build; ₹1 one-time verification to go live; Growth ₹999/month	2% on Starter, 1% Growth, 0% Scale	UPI, cards and COD on every plan	bizzpocket.com/pricing
Shopify	Basic ₹1,994/month (₹1,499/month billed yearly)	2% on Basic when you use a third-party gateway such as Razorpay	Via your gateway and apps	shopify.com/in/pricing
Zoho Commerce	Starter ₹99/month (annual only); Standard ₹599/month billed yearly	0% transaction fee on all plans	See Zoho's payment options	zoho.com/commerce/pricing
Instamojo	Lite ₹0/year; Starter ₹6,999/year	5% + ₹3 per payment (Lite, Starter), 2% + ₹3 (Growth)	COD and UPI on all plans	instamojo.com/pricing
Wix	Core ₹250/month billed yearly (50% offer; ₹500 list)	Not stated on plans page	See Wix's payment providers	wix.com/plans
WooCommerce	Plugin free; hosting extra (for example Hostinger WordPress from ₹149/month intro, renews at ₹449)	No platform fee; gateway fee only	Via plugins such as Razorpay	wordpress.org, hostinger.com/in

Payment gateway fees are separate everywhere. Razorpay lists a standard 2% + GST on domestic payments (razorpay.com/pricing), and Cashfree lists a 1.95% standard platform fee (cashfree.com); both were running new-merchant offers when we checked.

The six alternatives, one by one

1. BizzPocket: India-first branded store

Best for: sellers who sell mostly in India through WhatsApp, Instagram and repeat buyers and want a branded store with checkout, couriers and GST invoices built in.

What you get on every plan: nine designer themes for Indian categories, UPI, cards, net banking and wallets through your own Razorpay or Cashfree account, cash on delivery with pincode and order-value limits, GST-ready invoices with or without a GSTIN, Shiprocket and Delhivery bookings from the order screen, and WhatsApp order sharing. Support is in Hindi, Gujarati and English.

Pricing: Free to build. ₹1 one-time verification before you go live. It confirms a real seller runs each store and is never auto-debited. That keeps the platform free of fake stores. Growth (₹999) adds a custom domain, staff logins and abandoned-cart recovery at a 1% fee; Scale (₹2,999) has no platform fee. Full limits are on the pricing page.

Not ideal if: you mainly sell outside India or need a large third-party app marketplace.

2. Shopify: the global default

Best for: brands selling abroad, or teams that want thousands of apps. The ₹20/month for 3 months starter offer makes it cheap to try. The catch for Indian sellers is cost at scale: Basic is ₹1,994 a month on monthly billing, plus a 2% fee on every order paid through a third-party gateway, on top of the gateway's own fee. Our BizzPocket vs Shopify comparison works through the monthly cost for a ₹1 lakh/month store.

3. Zoho Commerce: low annual price, zero transaction fee

Best for: businesses already using Zoho Books, Inventory or CRM. Zoho lists 0% transaction fees on every plan, and Starter is ₹99 a month on an annual purchase. Check which features you need are in the plan you pick, since the cheaper tiers are limited.

4. Instamojo: payments first

Best for: selling a few products, services or digital goods through payment links. Lite is ₹0 a year, but every payment carries a 5% + ₹3 fee (2% + ₹3 on Growth), plus GST on the fee. On a ₹1,000 order that is ₹53 before GST on Lite. Details in BizzPocket vs Instamojo.

5. Wix: design freedom

Best for: content and brand sites that sell a few items. The ecommerce plans are cheap during the current offer, but prices are for yearly billing paid in full, and Indian checkout specifics (COD rules, GST invoices) need checking. See BizzPocket vs Wix.

6. WooCommerce: full control

Best for: sellers with a developer. The software is free, but you pay for hosting, a domain, premium plugins and your own time on updates and security. See BizzPocket vs WooCommerce.

How to choose in five minutes

1. Do you sell mostly in India? Shortlist BizzPocket, Zoho Commerce and Instamojo.
2. Do most orders come from WhatsApp or Instagram? Prefer a store that puts those orders in one dashboard with the buyer saved as a customer.
3. What will you pay at ₹50,000 a month in sales? Add the plan price, the platform fee and the gateway fee for each option.
4. Do you need COD limits and GST invoices without plugins? Check the checkout, not the homepage.
5. What leaves with you? Your domain, your customer list and a product export.

Moving from Dukaan to another platform

For a small catalogue, a move usually looks like this:

1. Export your products (names, prices, variants, images) from Dukaan if your plan allows it, or start by copying your best-sellers.
2. Import them into the new store. BizzPocket accepts a product spreadsheet and can import a Shopify catalogue.
3. Set up payments and COD with your own Razorpay or Cashfree account.
4. Connect couriers so pickups and labels happen from the order screen.
5. Point your domain at the new store, or start on a free subdomain while you test.
6. Tell your buyers. Share the new store link on WhatsApp and Instagram, and keep the old store live until orders move over.

Category guides can speed this up: see fashion sellers, saree sellers and jewellery sellers.

Frequently Asked Questions

What is the best Dukaan alternative in India?

For India-first selling with UPI, COD and GST invoices on every plan, BizzPocket is a strong fit, and it is free to build with a ₹1 one-time verification to go live. Shopify suits global brands, Zoho Commerce suits Zoho users who want 0% transaction fees, and Instamojo suits payment-link selling.

How much does Dukaan cost in 2026?

On 15 Oct 2026, Dukaan's pricing page showed Starter at ₹2,500 a year (against a list price of ₹14,399), Growth at ₹8,000 a year and Infinity at ₹50,000 a year, alongside a free plan. Check mydukaan.io/pricing for the current offer.

Is there a Dukaan alternative with no transaction fee?

Zoho Commerce lists 0% on all plans, BizzPocket's Scale plan has a 0% platform fee, and WooCommerce has no platform fee. Your payment gateway still charges its own fee on online payments.

Can I keep my customers if I switch?

Your customer list and products should leave with you. Export them before you switch, and on your new platform make sure every buyer is saved as a customer record you can reach again.

Want the full market view? Read the best ecommerce platforms in India for 2026 or browse all head-to-heads on the compare page.